Hi! Welcome to Sound Soil Marketing (nice to meet you).
To me, marketing has always been about telling a good story, well.
For the past 10+ years, I’ve helped artists, events, and brands tell their stories, grow their audiences, and create memorable experiences. I’ve marketed hundreds of shows, worked alongside nationally and internationally recognized talent, managed large-scale budgets, developed creative campaigns, and measured success through data-driven insights and results.
As a California native now calling Nashville home, I bring both big-picture thinking and hands-on execution to every project. My experience includes digital marketing, social media, paid media, email, grassroots activations, out-of-home campaigns, creative direction, analytics, and partnership strategy. I’ve managed multimillion-dollar budgets, led creative development from concept to execution, and translated campaign performance into clear insights that inform smarter decisions and stronger outcomes.
I believe great marketing is equal parts creativity, strategy, and authenticity. Whether launching a tour, promoting an event, elevating an artist’s brand, or helping a business find its voice, I enjoy building thoughtful campaigns that feel personal, purposeful, and effective.
I love helping good people do meaningful work and ensuring their marketing feels intentional, human, and impactful. Whether you need a strategic partner, an extra set of experienced hands, or someone to own the process from ideation to reporting, I’m here to help bring your vision to life.
If you think we’d be a good partnership, I’d love to chat more! Click below to learn more about services I offer.